VillaCut
A house that is also a camera: the body holds a sun going down into the sea, the lens says film. The house is drawn in the stroke of the name's letters and its walls are as tall as their capitals, so mark and name share one weight and one height.
Lockups
Horizontal
Stacked
Mark
Compact
On dark
Horizontal
Stacked
Mark
On Sea, Deep and Shade the line is Plaster and the sun Glow: Sun on Sea is 2.5 : 1 and sinks.
Use
- The name is part of the drawing. Use the files; don't set VILLACUT in type beside the mark.
- Keep one cap height clear all round either lockup.
- In one colour use the sea, white or black file. The sun stands half a line clear of the sea, so nothing is cut out.
- Icons of 48 px and under use the small cut, drawn on a 16 px grid so every edge is on a pixel.
Icons
163248
Touch icon
App iconLink card
What a shared link to the site shows, 1200 × 630.
Palette
Plaster#F8F6F0the light ground
Sand#F1EDE3quiet surfaces
Sea#0E5A61the brand colour: the mark and name on light, the icon tile
Deep#0A3F45dark blocks, the link card
Shade#0B2226behind film
Sun#C9822Athe one accent: the sun on light grounds
Glow#EEB36Athe sun on sea, deep and shade, where Sun is too dark
Ink#15333Atext
Ink soft#4C646Bsecondary text, the tagline on light
Haze#A9BFC0the tagline on dark
Type
Spline Sans Mono 500, tracked + 0.2 · the name, outlined
Fraunces · display — headings, prices
Your property, filmed every ten days.
Instrument Sans · body
VillaCut makes the films that fill your calendar — new work every ten days, posted for you.
Spline Sans Mono · labels, data
PREVIEW · 45F75AA2 · EXPIRES 09 SEP
